News
57 Main Street Launches “I Love Pinotage“ Program
09/01/06
She was fascinating - a brilliant, albeit fickle and thin-skinned girl who descended from French nobility in Burgundy’s Cote d’Or. He was an amiable, easy-going fellow who left the Rhone Valley for the carefree, fun-and-sun of the French Mediterranean coast.
They moved to South Africa and married, and aside from her sensitivity to heat, they made a good couple. But the birth of their only child, who they named Pinotage, is where the story really gets interesting.
He was an early-budding boy who grew up fast. Some questioned his pedigree, but he soon found local favor with his uncanny ability to pair with a diverse range of eclectic cuisine.
Pinotage loved food. To tell you the truth, there wasn’t much food out there that he didn’t take an instant liking to - from hearty Italian dishes and spicy Indian or Mexican food to regional American cuisine. He had a particular penchant for all things barbecued, as well as ratatouille, grilled & stewed meats and vegetables, game, hearty soups, pizza, pasta and more... Even on his own, he was a star.
Now in the USA, he looks forward to complementing your next meal. Pinotage is here, so why not try something different in your wine glass, and give him a swirl?
Download our "I Love Pinotage" brochure here.
I Love Pinotage 57 Main Street Imports recently launched their “I Love Pinotage” consumer education program dedicated to the exploration and enjoyment of the grape varietal indigenous to South Africa. The program includes in-store tasting events, wine dinners, food and wine pairing suggestions and recipes.
What is Pinotage? Created in South Africa in 1925 by Dr. Abraham Perold, Pinotage is a crossing of the Pinot Noir & Cinsault (then known in South Africa as Hermitage) vines. It is rarely grown outside South Africa, where it is widely planted.
Why Pinotage? “Pinotage is uniquely South African – a varietal gaining in popularity in the U.S. We equate the fun, exotic and versatile attractiveness of South Africa to this must-have wine – it’s about lifestyle,” states Peter Morales, president and CEO of 57 Main Street Imports.
“Produced in a variety of styles, Pinotage is a great food wine that pairs perfectly with any spice enhanced food. It is also the perfect compliment to a wide range of ethnic and regional American and Fusion cuisine. Roy’s Hawaiian Fusion restaurants attest to the versatility of these wines where Pinotage has moved from a niche item to a mainstream player in the U.S. market.”
57 Main Street’s comprehensive selection of Pinotage wines include:
·Bellevue-Tumara Pinotage
·Bellevue-Tumara PK Morkel Pinotage
·Sizanani Pinotage